Insight
Ancillary spend can increase total guest value by 15–40% when bundled effectively.
In 2026, hotels are leveraging dynamic pricing, with AI-driven systems in nearly 90% of properties, shifting away from static pricing. Key metrics like RevPAR, ADR, and occupancy rate are essential for success. PriceLabs tools help hosts track these metrics and optimize pricing strategies for enhanced profitability, with dynamic pricing adjustments based on internal occupancy, lead time, and local events.
Ancillary spend can increase total guest value by 15–40% when bundled effectively.