Hilton CEO: 2026 ‘Will Be a Lot Better Than 25’ After Results Show Sluggish Growth

Skift·Published Feb 11, 2026·Pricing & Profitability
Hilton CEO: 2026 ‘Will Be a Lot Better Than 25’ After Results Show Sluggish Growth
Summary

Hilton's 2025 results show sluggish RevPAR growth, with only a 0.4% increase, significantly below forecasts due to economic uncertainty and specific events. Luxury brands performed well, while limited-service brands saw declines. CEO Chris Nassetta suggests that the current 'K-shaped' economy impacts the middle class's ability to travel.

Key takeaway
Insight

Luxury brands delivered double-digit RevPAR gains, while limited-service brands experienced occupancy declines and weaker prices.

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