Insight
Double occupancy is defined as the standard room rate based on two guests sharing a room; this serves as the anchor point for all other pricing variations.
Double Occupancy Decoded: How Independent Hoteliers Can Optimize Pricing and Room Capacity
Summary
Mastering double occupancy is key for revenue management in independent hotels. Setting a base price for two guests, offering single occupancy discounts, enforcing occupancy limits, and charging extra guest fees ensures effective monetization. Automation and hyper-local data from tools like PriceLabs can streamline this process and maximize RevPAR.
Key takeaway