Insight
The CEO emphasizes curating compelling content, including property photography and local activations to attract guests.
Starwood Hotels’ CEO on Why the Revived Brand Is Staying Small
Summary
Starwood Hotels, after a revival, plans to remain a small, intentionally curated brand, focusing on high profitability. CEO Raul Leal highlights the importance of compelling content and experiences, leveraging social media and AI chatbots for discovery. This strategy reflects changing market dynamics and the power of content marketing.
Key takeaway