- Home
- /
- News
- /
- February 2026
- /
- Japan Posts First Tourism Decline in Four Years as Chinese Arrivals Plunge 61%
Japan Posts First Tourism Decline in Four Years as Chinese Arrivals Plunge 61%

Summary
Japan's inbound tourism dipped 4.9% in January 2026, marking the first decline in four years. This was primarily driven by a 61% plunge in arrivals from China. These trends suggest possible shifts in international travel patterns affecting short-term rental markets.
Key Insights
- •Inbound tourism to Japan decreased by 4.9% in January, the first decline in four years.
- •A 61% drop in arrivals from China contributed significantly to the overall decline.
Action Items
- ✓Monitor your occupancy rates and revenue closely, particularly if you rely on guests from China or other affected markets.Effort: lowImpact: medium
More from Pricing & Profitability
Airbnb is offering a $750 incentive for some hosts in Georgia during the FIFA World Cup, potentially boosting occupancy and profitability. This program seeks to capitalize on increased demand from the international event, offering financial benefits to participating hosts. Learn how to qualify and leverage this incentive for your STR.

Las Vegas tourism saw a sharp decline in 2025, experiencing its worst year since the pandemic with a 7.5% drop in visitor arrivals. Hotel occupancy decreased by 3.3 percentage points, and average daily rates fell by 5%. Learn how economic shifts can affect your STR business, and explore strategies to mitigate risk.

Choice Hotels is strategically shedding underperforming properties in the U.S. while expanding internationally. This has resulted in a 2.9% net decrease in U.S. rooms, while globally they saw a 1% increase. This shift reflects a focus on higher-quality properties and potentially higher fees, impacting the competitive landscape for hosts.
Curated by Learn STR by GoStudioM


