FIFA World Cup 2026™ travel trends, revealed
Airbnb data reveals strong demand for the FIFA World Cup 2026, especially for specific matches and from family and group travelers. Hosts near host cities like Los Angeles and New York can capitalize on the demand by pricing affordably, especially for larger listings.
Key Insights
- •Families and groups account for over half of World Cup trips, with Los Angeles being the most popular host city.
- •Gen Z guests account for over 15% of bookings, with over 40% staying three-to-five nights in cities like Los Angeles, Miami, and New York.
- •Non-US travelers visiting during the World Cup account for 70 percent of gateway travel resulting from the tournament and are staying an average of three nights longer.
- •A significant percentage of available listings are priced under $500 per night, and early guest booking trends reflect the preference for affordable listings under this price point.
Action Items
- ✓Consider pricing listings under $500 per night, especially for two- and three-bedroom listings, to attract families and groups.Effort: lowImpact: medium
Tools & Resources
- →Airbnb: Airbnb is helping host city residents earn additional income by listing their space during the World Cup.(airbnb.com)
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