Vrbo Buy Now Pay Later: What the New Affirm Partnership Means for Managers - RSU by PriceLabs
Summary
This article discusses the new partnership between Vrbo and Affirm, a 'Buy Now, Pay Later' (BNPL) service. This collaboration allows guests to pay for their Vrbo bookings in installments, potentially increasing bookings. Managers should understand the implications of this feature for revenue and guest management.
Key Insights
- •The Vrbo and Affirm partnership introduces a 'Buy Now, Pay Later' (BNPL) option for guests, allowing them to split payments.
Action Items
- ✓Hosts should monitor booking patterns and payment trends after the implementation of the BNPL option to assess its impact on occupancy and revenue.Effort: lowImpact: medium
Tools & Resources
- →Affirm: The article references the Vrbo and Affirm partnership.(affirm.com)
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