The Luxury Chalet Company’s Cameron Temple on the changing face of luxury ski travel
Summary
The Luxury Chalet Company sees a shift in luxury ski travel, with demand driven by accommodation quality, group size increases, and a focus on wellness. Guests are seeking space, privacy, and curated experiences. Agile service and experience curation are becoming critical in the evolving sector, with strong focus on curated experiences, dining, and outdoor experiences within the luxury chalet market.
Key Insights
- •The focus is increasingly on distilling exceptional service, dining, and outdoor experiences into a defined period, ensuring every stay feels complete and considered.
- •Clients are investing significantly in their stays, often upwards of €50,000 per week, and expect properties that deliver privacy, scale and strong wellness credentials.
- •Group sizes are increasing, reflecting the wider desire to spend more time together. At the same time, lengths of stay are always dictated by the chalet owners and operators, with most properties only accepting 7 night stays from weekend to weekend. Guests usually book 1 week sometimes 2.
Action Items
- ✓Consider offering ski-in/ski-out access and indoor wellness amenities to meet guest expectations.Effort: mediumImpact: medium
- ✓Refine in-chalet dining experiences by offering tailored menus and specific chefs if your clientele demands it.Effort: mediumImpact: medium
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