Insight
Bookings between Europe and North America have improved steadily since mid-2025.

The transatlantic travel market is showing a strong rebound in 2026, with bookings between Europe and North America improving since mid-2025. This positive trend extends beyond premium travelers to leisure segments. This signals increased demand for accommodations from returning economy travelers, potentially boosting profitability for STR hosts.
Bookings between Europe and North America have improved steadily since mid-2025.