Marriott Hotels Are Secretly Selling Rooms Up To $450 Cheaper On Airbnb—And Corporate Can't Seem To Stop Them - View from the Wing
Summary
This article highlights the practice of Marriott hotels selling rooms on Airbnb at discounts of up to $450, a strategy that corporate entities are struggling to control. This practice undercuts official booking channels. The article brings to light issues with price parity and its effect on brand reputation and potentially influencing booking behavior.
Key Insights
- •Marriott hotels are selling rooms on Airbnb for up to $450 cheaper than on their own platforms.
Action Items
- ✓Monitor pricing of local hotels on both OTAs and their direct channels to stay competitive.Effort: lowImpact: medium
Common Mistakes
- ⚠Failing to monitor competitor pricing and adjust your own strategy may result in lost bookings and reduced revenue.
More from Pricing & Profitability
Airbnb is offering a $750 incentive for some hosts in Georgia during the FIFA World Cup, potentially boosting occupancy and profitability. This program seeks to capitalize on increased demand from the international event, offering financial benefits to participating hosts. Learn how to qualify and leverage this incentive for your STR.
Las Vegas tourism saw a sharp decline in 2025, experiencing its worst year since the pandemic with a 7.5% drop in visitor arrivals. Hotel occupancy decreased by 3.3 percentage points, and average daily rates fell by 5%. Learn how economic shifts can affect your STR business, and explore strategies to mitigate risk.
Choice Hotels is strategically shedding underperforming properties in the U.S. while expanding internationally. This has resulted in a 2.9% net decrease in U.S. rooms, while globally they saw a 1% increase. This shift reflects a focus on higher-quality properties and potentially higher fees, impacting the competitive landscape for hosts.
Curated by Learn STR by GoStudioM