Insight
Occupancy rates in Val di Fiemme “plummeted” by 24% during the opening week of the 2026 Winter Olympics, but daily revenue (RevPAR) grew by 28%.
2026 Winter Olympics Milano: Why Fewer Bookings Are Making Hosts More Money
Summary
The 2026 Winter Olympics in Northern Italy caused an explosion in short-term rental supply, yet hosts saw dramatic increases in revenue per available rental (RevPAR) during the Opening Days. While occupancy dropped, strong Average Daily Rate (ADR) growth, especially in Cortina (€1,043), boosted profits. Learn how to capitalize on mega-events.
Key takeaway