Step inside the wild romance of “Wuthering Heights”
Summary
Airbnb's "Wuthering Heights" promotion highlights the rising interest in romantic getaways. Searches for Valentine's stays in West Yorkshire are up 59%, indicating a growing trend in themed experiences. The exclusive overnight stay, inspired by the film, provides unique guest experiences and helps establish West Yorkshire as a romantic destination.
Key Insights
- •Global searches for West Yorkshire over Valentine’s weekend are up almost a quarter (24%) compared to last year.
- •Searches for Valentine’s stays in West Yorkshire are up 59%, indicating rising demand for romantic destinations.
Action Items
- ✓Research and identify local events, films, or cultural trends to incorporate into your listing's offerings and marketing.Effort: mediumImpact: medium
- ✓Consider creating unique, themed experiences to attract guests and capitalize on trending interests.Effort: mediumImpact: medium
Tools & Resources
- →Airbnb: Guests can request to book the overnight stay from 20th February by visiting airbnb.com/WutheringHeightsMovie.(airbnb.com/WutheringHeightsMovie)
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Curated by Learn STR by GoStudioM