Pricelabs finds 88 per cent of Airbnb listings fall short on standards
Summary
PriceLabs research reveals a significant portion of Airbnb listings fall short of optimization standards, with only 12% meeting 'good' criteria. Poor photo quality and incomplete descriptions plague nearly 70% and over 50% of listings, respectively. 'Good' listings outperform their local market by 35%, highlighting the importance of high-quality listings.
Key Insights
- •Nearly 70% of listings have poor-quality photos, including blurriness and improper lighting, and 54% have unclear or incomplete descriptions.
- •Listings meeting the 'good' criteria are 35% more likely to outperform their local market.
- •Only 12% of Airbnb listings meet 'good' optimization standards, indicating a significant opportunity for improvement.
Action Items
- ✓Hosts should review and improve their listing photos, ensuring they are clear, well-lit, and in a logical order.Effort: mediumImpact: medium
- ✓Hosts should ensure that their listing descriptions are complete, accurate, and consistent with their photos.Effort: mediumImpact: medium
Tools & Resources
- →PriceLabs: The report was conducted by PriceLabs.
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