Insight
Net profit rose 23.6% year-over-year to over €200 million in 2025.
Meliá’s Upmarket Bet Pays Off in Spain. Cuba Is Another Story
Summary
Meliá Hotels' strategy in Spain showcases the potential of premium branding and revenue growth, with net profit rising significantly in 2025. Projections for 2026 anticipate continued growth in RevPAR. However, the company's performance in Cuba underscores the vulnerability of the hospitality sector to external factors and market instability.
Key takeaway