Motel 6 Owner Pulls Back From Hotel Owners Group

Skift·Published Feb 25, 2026·Hosting Operations
Motel 6 Owner Pulls Back From Hotel Owners Group
Summary

G6 Hospitality, owner of Motel 6 and Studio 6, has ended its partnership with the Asian American Hotel Owners Association (AAHOA). The company stated a shift in focus to better serve franchise owners. This indicates a potential reallocation of resources for advocacy and support to align with economy and extended-stay lodging operations.

Key takeaway
Insight

G6 Hospitality, parent company of Motel 6 and Studio 6, is re-evaluating its partnerships with industry organizations.

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