- Home
- /
- News
- /
- February 2026
- /
- Short-Term Rental Bookings Surge for 2026 FIFA World Cup - Travel Agent Central
Short-Term Rental Bookings Surge for 2026 FIFA World Cup - Travel Agent Central
Summary
The 2026 FIFA World Cup is driving a surge in short-term rental bookings, creating high demand in host markets. This trend presents significant opportunities for hosts but also necessitates proactive strategies to capitalize on the event. Hosts should consider optimizing their pricing and marketing efforts to attract guests during this peak season.
More from Pricing & Profitability
Airbnb is offering a $750 incentive for some hosts in Georgia during the FIFA World Cup, potentially boosting occupancy and profitability. This program seeks to capitalize on increased demand from the international event, offering financial benefits to participating hosts. Learn how to qualify and leverage this incentive for your STR.

Las Vegas tourism saw a sharp decline in 2025, experiencing its worst year since the pandemic with a 7.5% drop in visitor arrivals. Hotel occupancy decreased by 3.3 percentage points, and average daily rates fell by 5%. Learn how economic shifts can affect your STR business, and explore strategies to mitigate risk.

Choice Hotels is strategically shedding underperforming properties in the U.S. while expanding internationally. This has resulted in a 2.9% net decrease in U.S. rooms, while globally they saw a 1% increase. This shift reflects a focus on higher-quality properties and potentially higher fees, impacting the competitive landscape for hosts.
Curated by Learn STR by GoStudioM


