Prism’s Motel 6 Bet: Ritesh Agarwal’s IPO Setup and the Budget Hotel Comeback
Summary
Prism, formerly OYO, is focusing on budget and extended-stay hotels, particularly through its Motel 6 acquisition and tech modernization. The company is evaluating an IPO in India, capitalizing on India's travel market momentum. This shift highlights a focus on economy stays and contrasts with the industry's trend toward upscale properties.