Insight
Affordable secondary cities and Eastern/Southern European destinations are experiencing significant demand growth, such as Krakow (+51%) and Budapest (+50%).
Easter 2026: Affordable Cities Are Winning. And It’s Not Close.
Summary
Affordable European cities are winning Easter 2026 bookings, outperforming expensive capitals like London and Paris. Data shows demand is up in 18 out of 22 markets, with cities like Krakow and Budapest experiencing significant growth. Managers should tailor pricing strategies based on whether demand is volume-led or rate-led. Cross-destination data is critical.
Key takeaway