Insight
The travel industry's AI push is focused on "agentic" AI that can autonomously book flights, reserve hotels, and manage disruptions.
Travel Brands Are Building AI Agents for a Consumer That Doesn’t Exist
Summary
The travel industry is aggressively pursuing AI agents for trip booking, but consumer skepticism remains high. Gareth Williams, former Skyscanner CEO, notes the public is wary of AI, potentially hindering adoption. The core issue of accountability if AI agents err is unanswered, despite billions invested.
Key takeaway