Insight
The median booking window has increased from 48.4 days in 2024–25 to 51.0 days in 2025–26, meaning guests are committing earlier.
The Canary Islands STR Market Trends: Pricing Power Meets Peak Season
Summary
The Canary Islands STR market shows strong performance with a 17.5% year-on-year ADR increase to $117.50 USD. Occupancy is stable, especially in shoulder seasons, and early bookings for 2026-27 are at premium rates. Hosts are advised to use dynamic pricing to capture opportunities and adapt to changing booking windows.
Key takeaway