Insight
Rare India has exclusive rights to operate Marriott's Outdoor Collection brand across India, Nepal, Bhutan, and Sri Lanka.
Rare Plans Tech Expansion, B2C Growth With Samhi Hotels
Summary
Samhi Hotels' acquisition of Rare India signals expansion into the experiential leisure sector, focusing on technology integration and distribution for heritage hotels and retreats. The partnership with Marriott's Outdoor Collection gives Rare exclusive operating rights in several countries, presenting a strategic move to optimize operations. This aims to overcome challenges with technology. Rudra emphasizes focus on these critical areas.
Key takeaway