New York City Tourism Ticks Up — But International Visitors Lag

But International Visitors Lag·Published Mar 24, 2026·Pricing & Profitability
New York City Tourism Ticks Up — But International Visitors Lag
Summary

New York City's tourism saw a modest increase in 2025, reaching 65 million visitors, a 0.7% rise. However, international visitors declined by 3.2% while domestic tourism grew. This trend mirrors broader declines, impacting short-term rentals, especially those reliant on international clientele. Consider how your marketing and pricing must adapt.

Key takeaway
Insight

International visitors to NYC decreased by 3.2% in 2025, representing a decline.

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