Hotels’ Business-Travel Problem: Demand Is Back. The Three-Night Stay Isn’t.

Skift
Published: March 5, 2026
Pricing & Profitability
Hotels’ Business-Travel Problem: Demand Is Back. The Three-Night Stay Isn’t.

Summary

Business travel is changing, with shorter stays becoming the norm. While overall hotel occupancy has surpassed 2019 levels, midweek occupancy lags. This shift highlights the importance of understanding current market trends to optimize STR strategies, especially when competing with the traditional hotel market.

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