Insight
In South Florida Gulf Coast, RevPAN increased despite an occupancy drop, indicating effective pricing strategies. ADR: $436, +4% YoY.
The Top Spring Break Markets in the U.S. Right Now (2026 Data)
Summary
2026 spring break booking data reveals Orlando as the standout STR market, with a significant occupancy jump and RevPAN increase. Hilton Head Island and the Florida Panhandle are also strong, while the Smoky Mountains show mixed results. Hosts should adapt pricing dynamically, especially in high-demand areas to maximize revenue.
Key takeaway