Insight
Hotels can use their unredeemed points to secure loans from banks, using the future revenue potential as collateral.
GMH Hotels: Is $7 Billion in Hotel Points a Problem?
Summary
This Skift podcast episode discusses the $7 billion in unredeemed loyalty points held by Marriott and Hilton, and how hotels are leveraging these points to generate revenue. The show also touches on mid-scale brand expansion, and VRBO's sponsorship of the show. The key takeaway is how hotels view loyalty points as a source of demand and revenue.
Key takeaway