GMH Hotels: Is $7 Billion in Hotel Points a Problem?
Summary
This Skift podcast episode discusses the $7 billion in unredeemed loyalty points held by Marriott and Hilton, and how hotels are leveraging these points to generate revenue. The show also touches on mid-scale brand expansion, and VRBO's sponsorship of the show. The key takeaway is how hotels view loyalty points as a source of demand and revenue.
Key Insights
- •Marriott and Hilton hold nearly $7 billion in unredeemed loyalty points, with the industry total exceeding $11 billion.
- •Hotels can use their unredeemed points to secure loans from banks, using the future revenue potential as collateral.
Action Items
- ✓Consider using your hotel loyalty points before their value diminishes, as they are constantly decreasing in value.Effort: lowImpact: medium
Tools & Resources
- →Vrbo: The episode is brought to you by Vrbo.(vrbo.com)
Common Mistakes
- ⚠Avoid letting your loyalty points go unused, as they lose value over time.
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