The Five Layers of the AI Travel Stack, and the Fight Over Which One Matters
Summary
This Skift article explores the evolving landscape of online travel technology, specifically focusing on the impact of AI. The article highlights the emergence of distinct layers in the AI travel stack, including the model, orchestration, product, legibility, and OS/platform layers. It underscores the critical question facing Online Travel Agencies (OTAs): what is your core purpose in the age of AI?
Key Insights
- •The article highlights three distinct bets among companies in the online travel sector: the model layer, the orchestration layer, and the product layer.
Action Items
- ✓Consider how AI developments by OTAs may impact your distribution strategy and where you choose to list your properties.Effort: lowImpact: medium
Tools & Resources
- →Booking Holdings: The article references Booking Holdings' job posting for a machine learning manager.
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