Vacation rental market to reach $136.8B by 2031, led by Asia-Pacific growth and tech-driven booking trends

The global vacation rental market is projected to reach $136.8 billion by 2031, driven by significant growth in the Asia-Pacific region and increasing adoption of tech-driven booking trends. This indicates a substantial expansion for STRs, necessitating hosts to adapt to evolving guest expectations and technological advancements in the booking process.