How Montage Is Scaling Luxury Brands — Slowly, and With Purpose
Summary
Montage Hotels, known for luxury, prioritizes guest experience, focusing on personal interactions with staff. This approach, exemplified by their attentive sales and marketing teams, emphasizes building culture at a 'molecular level.' While others are rapidly expanding, Montage takes a slower, more deliberate growth path.
Key Insights
- •Montage has built its brand by focusing on staff interaction and creating a strong guest experience.
Action Items
- ✓Consider investing in training for your staff to improve their interactions with guests.Effort: mediumImpact: medium
Tools & Resources
- →Montage Hotels: Montage Hotels is a model for focusing on guest experience
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