Insight
Montage has built its brand by focusing on staff interaction and creating a strong guest experience.
How Montage Is Scaling Luxury Brands — Slowly, and With Purpose
Summary
Montage Hotels, known for luxury, prioritizes guest experience, focusing on personal interactions with staff. This approach, exemplified by their attentive sales and marketing teams, emphasizes building culture at a 'molecular level.' While others are rapidly expanding, Montage takes a slower, more deliberate growth path.
Key takeaway