Insight
European hotel investment totaled over €14.6 billion (about $17.1 billion) in transactions across 267 deals in 2025.
European Hotel Investment Defied 2025’s Uncertainty. The Next Test Is Already Here.
Summary
European hotel investment demonstrated resilience in 2025, exceeding €14.6 billion in transactions across 267 deals, signaling sustained demand despite global challenges. This performance offers insights for STR hosts. Robert Walters anticipates a mix of optimism and realism for 2026, suggesting a potentially strong market ahead.
Key takeaway