The Squeeze: Inside the Crisis Crushing America’s Hotel Owners

Skift·Published Apr 13, 2026·Pricing & Profitability
The Squeeze: Inside the Crisis Crushing America’s Hotel Owners
Summary

Hotel owners face rising challenges impacting profitability. Reduced demand from maintenance crews and booking shifts impacting occupancy. This illustrates the struggle independent lodging providers face and how shifts in travel impact local economies.

Key takeaway
Insight

Leisure travelers now book within 48 hours instead of weeks, impacting predictability.

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