Insight
The Hôtel Martinez in Cannes, part of the Unbound Collection by Hyatt, has over 400 rooms and suites, demonstrating the scale of luxury properties.
Hyatt and Airelles Win ‘White Lotus’ Season 4
Summary
HBO's 'The White Lotus' will film its fourth season on the French Riviera, with the Airelles Château de la Messardière and the Hôtel Martinez (Hyatt) as filming locations. The series' exposure can deliver significant earned media for the hotels. The Martinez, with over 400 rooms, experiences peak season rates exceeding €1500 a night, highlighting the luxury market's profitability during events like the Cannes Film Festival.
Key takeaway