Insight
Arrivals fell 5.5% in 2025.
U.S. Tourism Rebound Continues, But Asia Is a Soft Spot
Summary
U.S. inbound tourism is rebounding, with a 3.6% year-over-year increase in March, following a difficult 2025. Western Europe drives the recovery, experiencing a 6.4% jump in visitors. Hosts should note the impact of fluctuations in international travel on their occupancy rates.
Key takeaway