Insight
The article suggests that hotels' AI products primarily focus on search queries rather than understanding why consumers choose a particular brand, potentially overlooking the nuances of guest motivation and experience.
What Hotels Are Getting Wrong About AI
Summary
Mews founder Richard Valtr critiques the hotel industry's approach to AI, highlighting a lack of focus on the 'why' of consumer engagement. Many hotels miss the mark by focusing on search functions instead of understanding guest motivations. This insight suggests a need for STR hosts to critically evaluate their guest experience and communication strategies.
Key takeaway