Insight
Wellness amenities are helping drive higher nightly rates, longer stays, and improved guest reviews.
Driftwood Properties relaunches as Chosen with focus on wellness stays
Summary
Driftwood Properties rebrands as Chosen, focusing on wellness-led luxury stays in California and beyond. The relaunch includes a new website and a stronger emphasis on wellness amenities and services. This strategy, as stated by the CEO, boosts nightly rates, stay duration, and guest reviews.
Key takeaway