Insight
If occupancy is on target or ahead, but ADR is much lower than similar periods, you likely sold out too cheaply.
Rate Management Postmortems: Diagnose Pricing Mistakes Using Pickup and Pace
Summary
This iGMS guide outlines how to use pickup, pace, and comp-set drift analysis to improve your vacation rental pricing. By conducting postmortems after events and seasons, hosts can identify pricing mistakes, like underpricing during high-demand periods or being overpriced. The article emphasizes building a solid data foundation for accurate analysis and using the insights to refine pricing strategies and build a dynamic pricing playbook.
Key takeaway