Insight
The article suggests that unique experiences and interactions with locals and the city itself are the core of a memorable guest experience. This is what guests are seeking.
Selling the Unscripted City
Summary
This article explores the rise of 'unscripted' urban experiences, highlighting how creators in cities like New York are driving a resurgence in local culture and connection, independent of traditional institutions. These organic interactions are building a powerful case for urban life, emphasizing the value of unexpected encounters. The article does not directly address STRs, but it suggests the importance of local experience.
Key takeaway