Insight
Merchant gross bookings account for 70% of total bookings, a significant increase from 22% in 2022, highlighting growth.
Booking Holdings Is Running Ahead of Its Own Strategy
Summary
Booking Holdings, parent company of Booking.com, shows impressive growth with revenues of $26.9 billion in 2025, significantly up from previous years. Merchant gross bookings now represent 70% of the total, and the loyalty program is expanding. This positive performance showcases Booking's strong position in the online travel market.
Key takeaway