Insight
Hotels are building AI for their side of transactions, but guests are about to bring AI to the other side (price comparison, review aggregation, counter-offer generation).
The AI Decisions Hotel CEOs Are Signing Right Now Will Look Like Fax Machines by 2029
Summary
Adam Harris of Cloudbeds predicts hotel AI platforms signed in 2026 will be obsolete by 2029. He distinguishes between probabilistic AI (answering questions) and deterministic AI (taking action), emphasizing the latter's importance for operational efficiency. The article highlights the rise of agent-on-agent commerce and the need for rigorous vendor evaluation.
Key takeaway