Insight
Hotels are starting to sell non-room revenue items, such as pool and spa day passes, in order to boost margins.
Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms.
Summary
Marriott's deal with ResortPass indicates hotels are expanding revenue streams beyond rooms. This signifies a trend towards selling day passes for amenities like pools and spas to locals. Hotels are aiming to increase non-room revenue, moving closer to the revenue generated by airlines through upsells.
Key takeaway