The Hotel Industry CEOs Can’t Decide What Letter the Economy Is

Skift·Published May 8, 2026·Pricing & Profitability
The Hotel Industry CEOs Can’t Decide What Letter the Economy Is
Summary

Hotel industry CEOs disagree on the economic recovery shape, despite strong Q1 results. Hilton sees a 'C-shaped' recovery with the middle class catching up. Marriott reports select-service RevPAR growth. Understanding these trends helps STR hosts to optimize pricing and forecast demand.

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Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from Skift