Insight
Per capita spending at U.S. parks was up 5%.
Disney’s U.S. Park Spending Up Despite Drop in Visitors
Summary
Disney's U.S. theme park attendance dipped 1% in Q2, but higher guest spending on admissions, food, and merchandise fueled a 5% increase in per capita spending. Domestic hotel occupancy also fell. Despite these shifts, executives predict attendance will improve in the next quarter, signaling resilience in the face of economic challenges.
Key takeaway