80% of Hotels Say World Cup Bookings Are Missing Forecasts
Summary
Hotels in the U.S. host markets for the 2026 World Cup are experiencing softer bookings than initially projected, with nearly 80% of hotels reporting that forecasts are not being met. This trend contrasts with early 2025 projections of increased average daily rates and improved occupancy. While high ticket prices and geopolitical issues are contributing factors, the hotel industry's rate strategies may also be at play.