Insight
Booking lead times have decreased across the US by about 5% in the last year, with some markets decreasing even more.
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Summary
Q1 2026 saw growth in ADR and occupancy across the US, with ski markets adapting to weather-related demand shifts. Booking windows are shrinking, with some markets seeing them drop by 10% in the last year. Consumer sentiment remains strong, with summer bookings and cancellation rates looking positive.
Key takeaway