Insight
Japan saw over 10.6 million tourists in the first three months of 2026, a 1.4% year-over-year increase, despite a 55% drop in Chinese arrivals.
Charge Foreigners More: Japan to Expand Two-Tiered Pricing at Tourist Sites
Summary
Japan plans to implement two-tiered pricing at tourist sites, charging visitors more than residents. This is due to a surge in inbound tourism fueled by a weak yen, hitting record levels in early 2026. The move aims to combat overtourism and generate revenue for preserving cultural assets.
Key takeaway