Viral ‘71% zero deals’ claim clashes with NAR 2026 member data

HousingWire·Published Jun 26, 2026·Pricing & Profitability
Summary

Viral '71% zero deals' claim for real estate agents is debunked by NAR's 2026 member data. The actual figures show only 6% of individual Realtors and 2% of team-based Realtors had zero transactions in 2026, highlighting the importance of trustworthy data.

Key takeaway
Insight

A viral claim suggested 71% of Realtors had zero deals in 2025, but NAR's 2026 member data shows this is false. The actual figures indicate only 6% of individual Realtors and 2% of Realtors operating on teams had zero transactions in 2026.

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