Insight
Marriott is piloting a conversational AI search tool for hotel bookings on its site and app, moving away from traditional search boxes and filters.
Marriott Begins Rollout of AI Trip Planner on Site and App
Summary
Marriott is rolling out an AI trip planner on its app and website, shifting from traditional search boxes to conversational queries. This beta feature, accessible to select members, aims to simplify hotel selection from over 10,000 properties.
Key takeaway