Dubai Turns to New Visitors and Events to Ride Out Iran War Tourism Slump

Skift·Published Jun 4, 2026·Pricing & Profitability·Dubai
Dubai Turns to New Visitors and Events to Ride Out Iran War Tourism Slump
Summary

Dubai is implementing strategies like focusing on new visitor types and leveraging past crisis management lessons to counter a tourism slump due to the Iran war. The government has provided significant financial support packages to the industry.

Key takeaway
Insight

The Dubai government provided a Dh1 billion support package in April for fee deferrals and liquidity measures, followed by a Dh1.5 billion package in May for hotels, event operators, retailers, and SMEs.

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