Insight
The core principle is to keep customer data and control as close as possible to the company to ensure privacy.
Expedia Tech Exec on Build Versus Buy: Keep Customer Data Close
Summary
Expedia's CTO Shilpa Ranganathan emphasizes a 'build' approach for customer data and privacy tech. This strategic decision highlights the importance of data control for enhancing AI capabilities and maintaining guest trust in the hospitality sector.
Key takeaway
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