Insight
NOAA forecast a below-normal Atlantic hurricane season with 8-14 named storms and 3-6 hurricanes, a positive signal for Florida, Carolinas, and Gulf operators.
A Fragile Turn: Sentiment Sinks to a New Record Low, Yet the Score Climbs
Summary
Despite a record low consumer sentiment, STR bookings remain strong. Hosts should focus on occupancy over rate hikes, leverage drive market messaging, and prepare for weather events. The market is shifting towards optimization.
Key takeaway