Europe Leads May’s U.S. Tourism Slide

Skift·Published Jun 15, 2026·Pricing & Profitability
Europe Leads May’s U.S. Tourism Slide
Summary

US inbound tourism is facing a downturn, with overseas visitation down 6.5% in May. Western Europe, a key high-spending demographic, is pulling back on US travel, impacting overall recovery.

Key takeaway
Insight

Inbound tourism is currently less than 80% of the pre-pandemic volume from May 2019.

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